Recently there have been a number of industry blog posts about Marketing in 2010. They discuss a variety of what to do and what not to do in the realm of Marketing.
So here are a few:
A recent article on AdWeek discusses the Five Marketing Principles Brands Should Embrace in 2010. In their opinion the marketing rules we lived by just five years ago are almost obsolete. While you may not agree with all, it makes an interesting read.
Additional tips can be found on Michael Fleischner’s good marketing tips blog.
Laura Lake offers five no and low cost tips in the Marketing section on About.com. Laura has ranked “Network at events” as the first, one of the most important personal marketing tips in my opinion. She also discusses the top five marketing mistakes.
Further mistakes are currently being collected by Dianna Huff who is compiling a list of “silly B2B marketing mistakes”. You can submit yours until 10th February 2010.
Judy Shapiro listed the nine digital marketing mistakes that she won’t make in 2010 on Advertising Age. I think she’s provided a great list of “un-resolutions” and un-resolution #9 definitely brought a smile to my face!
To provide a more visual ending to future marketing, I’d like to share a video created by Keiichi Matsuda, a designer and film-maker. This video titled Augmented (hyper)Reality: Domestic Robocop is part of a larger project about the social and architectural consequences of new media and augmented reality. It provides food (and tea) for thought…
Feel free to add your tips and comments below on marketing dos and don’ts.
each one with an attached 4 MB video clip that takes forever to download – I tend to think twice (or more) about the value of these specific viral videos – and that’s before I’ve even viewed them.